Conroe Independent School District (Conroe ISD) uses social media to communicate with students, families, staff, and the community. The district is committed to ensuring that content shared through official social media channels is accessible to individuals with disabilities.

This policy applies to all official district and campus social media accounts.

Platforms may include:

• Meta Platforms (Facebook and Instagram)

• YouTube

• X Corp

• Other district-approved platforms

Because these platforms are operated by third parties, some accessibility features depend on platform capabilities.

• Include alternative text (alt text) when the platform allows

• Ensure alt text describes meaningful content, not just appearance

Example:
“Students assembling a robotics project during a classroom activity.”

• Provide captions for all videos when possible

• Acceptable captioning methods:

  • Platform caption tools

  • Edited captions in video files

  • Reviewed automatic captions

• When feasible, include spoken descriptions of important visuals

• Do not rely on images alone to convey information

• Include key details in the post text:

  • event name

  • date/time

  • location

  • important instructions

• Use CamelCase hashtags for readability

  • Example: #ConroeISDStudents

• Limit emoji use

• Avoid placing emojis mid-sentence

• Use descriptive language when linking

• Avoid “Click here”, "Learn more", "Download"

Example:
“View the full event details on the district website”

• Use captions when available

• Provide captioned recordings when feasible

Staff responsible for posting on social media are expected to follow these accessibility practices as part of standard communication procedures.

Accessibility of social media platforms is partially dependent on third-party providers. Conroe ISD will continue to follow best practices within available platform capabilities.

Conroe Independent School District. Revised March 2026.